Renter demand jumps 19.2% as buying costs outpace rent

Zillow, Rental Market Report · Oct 15, 2026 · 0 views · Rental

Zillow's Observed Renter Demand Index (ZORDI) rose 19.2% from a year earlier. The typical rent was $1,932 a month, up 2.7%, while a new buyer's typical payment rose 5% to $3,037. Demand fell in some metros, including Cleveland (down 5.5%). Why it matters for operators: National demand is up, but some local markets are down. Check renter demand where you own before you raise rents.